Competitive Strategies Case Study

Yahoo!-A Jack of All Trades?

OR

Abstract:

Over the years, Yahoo! had evolved from a simple directory to a fully fledged media and commerce powerhouse that dealt in everything from financial information to personal ads. With 236 mn registered users it had become a community site. Yahoo! interconnected its various online services, in more ways than one. It had also expanded into entertainment with its site offering film and video clips. Experts felt that in trying to morph into so many things, Yahoo! was less a leader and more a novice.

The case allows for discussion on whether Yahoo! should enter different areas of operations and what its future focus should be.

Pedagogical Objectives:

• To discuss whether Yahoo should include various operations
• To discuss the focus of Yahoo in future.

Keywords : Yahoo; Internet; Media; Internet Advertising; Competitive Strategies Case Study; e-Commerce transactions; Chinese Operations; Search Engines; Network Optimisation; Diversification strategies; Internet growth Strategies; Adware; Revenue models

Contents : 
Boardroom confusions
Enter Semel
A confused homepage
Future Outlook